When insights fuel ambition

Pace, scale, and the expectations of worldwide growth. As a truly global retailer, Primark’s potential is unlocked in partnership with Maersk.

"You need to work with somebody who has the knowledge and the experience to accelerate the business", says Nigel Jones, Chief Operating Officer at Primark. "It isn't the data itself you really want, it's the insight you need."

Circumstances shift fast and often without warning

For Primark, every decision must address immediate challenges while supporting long-term ambitions with a clear direction. Beyond reliability, capacity and experience, Maersk contributes with insight that makes a real difference. Maersk adds value through global market intelligence, demand forecasting, and end-to-end visibility. This gives Primark the clarity to plan smarter and act faster. With integrated logistics, Primark gains the flexibility to stay ahead of shifting trends and customer needs. The partnership builds a supply chain that is not only reliable but ready for whatever comes next.