How Maersk built a predictable end-to-end solution to transport cherries from Chile to China.
The customer
The customer is a leading Chinese importer/exporter of fruits. The company runs more than 10 wholesale stores across China and delivers tons of quality fruits every day! In the process, they serve thousands of supermarkets and fruit stores. Their fresh fruits continue to delight millions of consumers globally.
The customer aims to transform into a world-class fruit customer and was looking for a reliable logistics partner – one that could deliver fresh fruits to and from distant lands. Considering our reach and expertise, the customer entrusted us with delivering farm-fresh cherries from Chile for the Chinese New Year.
A multi-faceted challenge
Low efficiency
Information asymmetry
Absence of a customised solution
A one-of-its-kind solution
The supply chain complexities called for a customised end-to-end logistics solution that could preserve the freshness of cherries throughout their journey from Chile to China.
Leveraging an integrated approach, we offered the customer a tailor-made 5-step solution that was an effective mix of our Ocean and Inland Transport, Customs Services and digital innovations. Our solution offered the customer a range of benefits, including:
End-to-end cold chain management
Single-point contact window
Total visibility and transparency
Predictable cost
Optimisation of logistics performance
The result
The customer added to the Chinese New Year festivities by ensuring farm-fresh cherries reached market on time and in peak condition.
The customer was extremely satisfied with the predictability of our composite solution. The end-to-end integration of our offerings, including single booking window in Chile, customs clearance in China and delivery to the domestic market impressed the customer and its suppliers.
We’re excited to partner the customer for developing creative logistics solutions that’ll transform fruit transportation. The synergistic venture promises to establish a predictable, more efficient, convenient and intelligent international cold chain that facilitates the development of global fruit trade.
Take the next step with Maersk
Our highly experienced Cold Chain Logistics team can help you deliver time-sensitive commodities with predictable efficiency. Take the next step with us for supply chain and logistics solutions that work to take your business to the next level.
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