Eletrolar Show is one of Brazil's most prestigious trade events. This year's edition, held in Sao Paulo, was a huge success, with a number of attendees visiting the ArenaComex, Maersk's knowledge-sharing zone.

There was keen interest in our integrated approach to logistics: connecting the physical and digital, and linking assets across land, air and ocean.

At the event, we interacted with our customers to understand the logistical issues businesses in the consumer electronics space are facing. There was a particular focus on the impact of post-pandemic bottlenecks and multiple logistics partners and how they slow down consumer electronics supply chains. Add to this the slump in demand on the back of spikes during the pandemic, which has led to large inventories and holding costs.

How can these challenges be addressed?

With data-backed presentations, our experts pointed out that integrating supply chains from end to end could resolve the demand-supply mismatch. Lead logistics solutions could back businesses with tailor-made solutions.

The path to sustainability

Across the world, there is rising consumer demand for sustainable products and services. Consumer electronics companies are, therefore, actively seeking logistics partners who can support efforts to reduce their carbon footprint. Maersk is committed to sustainable logistics and has been working to reach its goal of becoming a net zero company by 2040.

The know-how

The six knowledge-sharing sessions hosted by our logistics experts delved into several topics, including simplified electronics supply chains and the transformative power of integrated logistics.

If you missed the sessions, you can still watch the recordings.

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