Outsmart volatility

Fashion and lifestyle landscapes have become far more fluid and demand patterns are getting harder to predict day by day. That’s why lifestyle companies are increasingly relying on digitalisation as an important enabler to outsmart challenges faster - flexibly and efficiently.

Digitalising the Lifestyle Supply Chain

Fluctuations in consumer demand make inventory planning a constant challenge for the lifestyle industry.
In Maersk Industry Forecast, Josué Alzamora, Global Head of Lifestyle, Maersk, talks about how digitalisation is helping companies make inventory-related decisions faster, through improved visibility.

Informed capacity planning, powered by automation

Without automation, managing peak season demand would not be possible.
The partnership between Macy’s and Maersk is a proven example where automation helped in creating the flexibility to take last-minute decisions during the peak of holiday rush.

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