One of the largest fashion and design groups in the world, H&M Group, has chosen Maersk ECO Delivery to reduce the company's GHG emissions in transportation. The initiative uses lower GHG emissions fuels* to power selected Maersk-vessels and helps H&M to make progress towards its ambitious decarbonisation goals.
With more than 5,000 stores worldwide and an extensive online presence, H&M Group is in a unique position to make a substantial difference with regards to decarbonisation.
We are very much aware of our responsibility to prioritise sustainability and to explore every viable opportunity to cut our GHG emissions. We have supported Maersk ECO Delivery from the beginning, as the service has the potential to reduce a substantial part of our supply chain's GHG emissions.
A solution that makes a difference
Maersk ECO Delivery uses fuels with lower GHG emissions*, made from waste sources such as used cooking oil for instance, to power selected vessels. The resulting reduction in GHG emissions is allocated to the customer's shipment.
H&M Group has set ambitious science-based targets. To reach the goal, H&M wants to cooperate with all the company's partners in the supply chain.
"Maersk ECO Delivery has shown promising results in reducing the GHG emissions from ocean shipping, and we expect much from the initiative. At H&M Group, decarbonisation, logistics and supply chain management go hand in hand. We have high goals, and we demand much of our service partners in logistics. Also, our customers expect us to make a real and substantial effort to prioritize sustainability," says Mats Samuelsson.
H&M and Maersk: Partners in decarbonisation
Maersk ECO Delivery is just one of several decarbonisation-oriented projects where H&M Group and Maersk collaborate.
Both companies are members of the Clean Cargo initiative – a business-to-business initiative constituted by cargo carriers and their customers dedicated to decarbonisation performance improvement in container transportation.
"Partnerships are of the essence when exploring solutions for the future, and no company can do it alone. Our cooperation with Maersk enables us to pool our resources and reduce our respective GHG emissions footprints much more efficiently," Mats Samuelsson emphasises.
*Maersk defines "reduced GHG emissions fuels" as fuels with at least 65% reductions in GHG emissions on a lifecycle basis compared to fossil of 94 g CO2e/MJ.
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