The supply chain industry is entering a transformative era, and 2026 promises to be a pivotal year for tech-driven innovation. From AI-powered automation to blockchain-enabled transparency, startups are reshaping how goods move across the globe. In this article, we will explore the key trends that will define supply chain tech startups in 2026, and what companies, investors, and innovators should expect in the year ahead.
What is the current state of supply chain tech startup landscape?
Supply chain has always been the backbone of global trade, but the technology behind it is evolving fast. After years of ups and downs, the industry is entering a new phase. One that is less about chasing hyped trends and more about solving real-world challenges.
During the COVID-19 pandemic, supply chain technology funding went through a rapid growth phase followed by a sharp slowdown as global economic conditions tightened. After the reset in 2023, the market began to recover last year, yet with a different focus. Instead of chasing scale at any cost, companies and investors now prioritize solutions that tackle real challenges like smarter forecasting with AI, managing disruptions, and meeting sustainability requirements.
Once, supply chain technologies represented 6-9% of global startup investments (VC), but after 2023 its share dropped to just 2-4%. Meanwhile, AI solutions now account for more than 50% of global venture funding flows, and the supply chain and logistic industry also benefit from these innovations. Today, supply chain innovation blends into broader AI investment flows, transforming logistics into a smarter, more resilient, and efficient ecosystem.
What are the top supply chain technology trends predicted for startups in 2026?
Most of the technology trends identified over the past year remain relevant and will continue to evolve as they mature. However, when looking specifically at what is expected to shape 2026, the landscape is rich with innovation, especially where AI converges with logistics. The AI in supply chain market is set for explosive growth, jumping from USD 14bn in 2025 to 50bn by 2031. That is a remarkable annual growth rate of ~23%, driven by businesses racing to make their supply chains smarter and more efficient. While there are many developments underway, here we focus on three standout trends that will have a significant impact on supply chain technology and logistics.
- Agentic AI moves toward orchestration: AI-driven automation is moving beyond pilots and into real-world adoption. One of the most promising developments is “agentic AI”, intelligent systems that act like virtual team members, taking over repetitive, time-consuming tasks such as quoting, booking, compliance checks, and disruption alerts. Some of the largest logistics providers have already proven the model, with AI agents handling thousands of transactions daily. Smaller players are expected to follow suit to reduce costs and improve responsiveness. As the technology matures, agentic AI will move beyond simple tasks to orchestrating entire workflows. This could lead to fully automated logistics operations, where AI predicts demand, books carriers, and manages compliance, all in real time.
- Control towers evolve into decision engines: Control towers have long been used to provide visibility across supply chains but in 2026, they are set to become true decision-making hubs. Powered by AI and digital twin technology, these platforms will move beyond monitoring to actively orchestrating operations. Instead of simply flagging delays, next-generation control towers will simulate “what-if” scenarios and automatically trigger mitigation actions like rerouting freight, adjusting inventory, or rebooking carriers in real time. This evolution is driven by growing complexity in global trade and the need for resilience amid tariff changes, geopolitical shocks, and capacity swings. AI copilots and generative tools now enable rapid scenario planning and even automate documentation, reducing response times from days to minutes. As these systems mature, they will become central to supply chain strategy by helping companies anticipate disruptions, optimise costs, and meet sustainability goals with precision.
- ESG compliance and risk intelligence becomes strategic: Global supply chains are becoming more complex, and compliance is shifting to be a strategic capability. By 2026, companies will face stricter ESG disclosure requirements and growing pressure to demonstrate ethical, sustainable, and resilient supply chains. While full due diligence obligations and forced labour bans in the EU start later (2027-29), businesses should begin preparing now to meet reporting standards, mitigate human rights risks, and adapt to trade volatility such as tariffs and sanctions. Compliance will move from reactive paperwork to proactive risk management, powered by AI-driven platforms that monitor suppliers, flag risks, and automate documentation - reducing delays, penalties, and uncertainty. Startups will accelerate this transformation with agile solutions like blockchain traceability, real-time risk scoring, and collaborative platforms.
In conclusion, a common direction across these three trends is clear: AI is becoming the connective tissue of logistics, turning fragmented processes into integrated, intelligent ecosystems where decisions are faster, risks are mitigated proactively, and compliance is built in by design.
Be ready for logistics to go all the way! Discover more with Maersk Logistics Insights.