Data and AI ethics

Our ability to offer innovative logistics services relies on optimising customers’ supply chains with data-powered technology. We maintain the trust of our customers, business partners and employees by continuously improving how we safeguard this data and respectfully use it in our innovations while mitigating risks.

Data is central to Maersk’s Global Integrator vision, where technology simplifies and connects global supply chains and unlocks new ways of creating value for our customers. The use of data will only increase in the future, while associated technologies will become more sophisticated.

Launched in 2021, our Data Ethics Policy defines how we collect, store, and use data responsibly across our organisation. It sets out four principles of transparency, security, respect and innovation, to guide all Maersk employees when working with data. Oversight for data ethics is anchored in a cross-functional committee that reports to Maersk’s Executive Leadership Team.