Data ethics
Our data-driven logistics solutions are empowering businesses with more predictability, agility, and resilience. Protecting our customers’ data is critical to this digital transformation.
Why data protection matters
The responsible management and use of data collected from stakeholders, including customers, is a critical issue given that instances of undue influence and data abuse are on the rise in society today.
Through cross-functionally anchored governance, we ensure technologies and data are used to innovate and optimise our services, sustainability initiatives and operations, while adhering to regulations and high ethical standards in line with Maersk’s Core Values.
Our ambition
We demonstrate leadership in our ability to ethically manage and use data, with customers trusting us to use their data appropriately, and not to abuse their confidence. We prepare Maersk for a future with high ethical standards for data as a differentiator for our customers and support to our employees.
Our targets
Highlights in 2023
Priorities and actions
Featured highlights and case stories
Maersk Data Ethics Policy
Data is central to Maersk’s Global Integrator vision, where technology simplifies and connects global supply chains and unlocks new ways of creating value for our customers. The use of data will only increase in the future, while associated technologies will become more sophisticated.
Launched in 2021, our Data Ethics Policy defines how we collect, store, and use data responsibly across our organisation. It sets out four principles of transparency, security, respect and innovation, to guide all Maersk employees when working with data. Oversight for data ethics is anchored in a cross-functional committee that reports to Maersk’s Executive Leadership Team.